Google Ads & PPC

Instant, Targeted Traffic With Maximum ROI

Every day your potential customers are searching Google for exactly what you offer — and clicking on your competitor's ads instead of yours. Our Google-certified PPC specialists put your business in front of the right customer at the right moment.

Unlike SEO, which takes months to build, Google Ads and Meta Ads deliver results from day one. Our job is to make sure every rupee of your ad budget works as hard as possible — lowering your cost per lead while increasing your campaign's reach, quality, and return on ad spend (ROAS).

Why Choose Digital Sun Technologies for PPC? We are Google Ads certified and Meta Blueprint certified — not self-declared experts. Our PPC specialists have collectively managed over ₹5 crore in ad spend across e-commerce, real estate, healthcare, education, and B2B services, combining data-driven bidding strategy with compelling ad creative and conversion-optimised landing pages.
What's Included

PPC & Paid Advertising Services We Offer

1. Google Search Ads (Pay Per Click)

Appear at the very top of Google search results the moment your potential customers search for your products or services. Search Ads capture high-intent demand — customers who are actively looking to buy right now. We handle everything from keyword research and negative keyword strategy to ad copy writing, Quality Score optimisation, and conversion tracking.

  • In-depth keyword research and negative keyword strategy to eliminate wasted spend
  • Compelling ad copy — headlines, descriptions, and ad extensions that drive clicks
  • Bid strategy selection and optimisation — Target CPA, Target ROAS, Enhanced CPC
  • Quality Score improvement to lower cost per click and improve ad position
  • Ad extensions setup — sitelinks, callouts, structured snippets, call, location, price
  • Conversion tracking setup with Google Analytics 4 and Google Tag Manager
  • Weekly search term reports to identify new opportunities and block irrelevant traffic

2. Google Display Advertising

Reach your target audience across millions of websites, apps, and YouTube with visually compelling banner and responsive display ads. Display advertising is ideal for building brand awareness, retargeting past website visitors who did not convert, and reaching new audiences researching your product category across the wider web.

  • Custom banner design in all standard IAB sizes
  • Responsive display ads that automatically adapt to any placement
  • Audience targeting — interests, demographics, in-market segments, custom intent
  • Remarketing lists to re-engage website visitors with personalised messaging
  • Placement exclusions to ensure brand-safe, quality ad placements

3. Google Shopping Ads (E-Commerce)

For e-commerce businesses, Google Shopping Ads display your products — complete with images, prices, and store name — directly in search results before users even click through to your website. Our Shopping campaign specialists optimise your product feed, bidding structure, and campaign architecture to drive high-intent buyers directly to your product pages.

  • Google Merchant Center account setup and product feed optimisation
  • Shopping campaign structure — Standard and Performance Max
  • Product title, description, and attribute optimisation for maximum impressions
  • Competitive bid management by product category and margin
  • Negative keyword management to filter irrelevant shopping impressions

4. YouTube Advertising

India is one of YouTube's largest and fastest-growing markets, with over 400 million monthly users. Reach your exact target audience with skippable in-stream ads, non-skippable bumper ads, and video discovery ads. We script, brief production, set up targeting, and optimise campaigns for both awareness goals and direct conversion objectives.

  • YouTube campaign strategy — skippable, non-skippable, bumper, discovery
  • Audience targeting by demographics, interests, and YouTube channel
  • Video ad script writing and creative briefing
  • In-market and affinity audience targeting
  • YouTube remarketing to reach previous channel viewers and website visitors

5. Meta Ads — Facebook & Instagram Advertising

Facebook and Instagram ads remain India's most powerful social advertising platform for reaching consumers. Our Meta Blueprint-certified team creates highly targeted, conversion-focused campaigns that reach your ideal customer based on demographics, interests, behaviours, and custom audience data — at every stage of their buying journey, from first discovery to final purchase.

  • Campaign strategy across all three funnel stages — Awareness, Consideration, Conversion
  • Custom Audience creation from website visitors, customer lists, and video viewers
  • Lookalike Audience targeting to reach new customers similar to your best existing ones
  • Lead Generation Ads with instant form fill — no landing page required
  • Dynamic product ads for e-commerce retargeting across Instagram and Facebook
  • Instagram Reels and Story ad creative production
  • A/B testing of ad creative, headlines, CTAs, and audiences

6. LinkedIn Advertising (B2B)

For B2B companies targeting decision-makers by job title, industry, company size, or seniority level, LinkedIn Ads offer targeting precision no other platform can match. We run Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads to capture high-value B2B leads and build brand authority in professional circles.

  • Sponsored Content campaigns for brand awareness and website traffic
  • LinkedIn Lead Gen Forms for frictionless lead capture
  • Message Ads and Conversation Ads for direct decision-maker outreach
  • Account-based marketing (ABM) targeting specific companies
Our Process

Our PPC Campaign Management Process

01

Account Audit

Full review of existing account structure, keywords, ad copy, bidding strategy, Quality Scores, and conversion tracking setup — for immediate identification of budget waste and quick-win opportunities.

02

Strategy & Setup

Campaign architecture, keyword lists, negative keyword banks, ad group structure, ad copy writing, landing page recommendations, and conversion tracking — building the optimal foundation for performance from day one.

03

Launch & Monitor

Campaign activation with real-time monitoring for the first 48–72 hours, bid adjustments, disapproval resolution, and initial data collection for a clean launch with fast early-stage optimisation.

04

Weekly Optimisation

Search term analysis, bid adjustments by keyword and device, A/B ad copy testing, audience refinement, Quality Score improvement, and budget reallocation — continuously lowering cost per click and cost per conversion.

05

Monthly Reporting

A comprehensive report covering impressions, clicks, CTR, conversions, CPA, ROAS, budget utilisation, Quality Scores, and strategic recommendations — full transparency and data-driven planning for the next cycle.

5.2x
Average ROAS Across Client Campaigns
48 hrs
Avg. Time to First Qualified Lead
55%
Avg. Reduction in Cost Per Lead (3 Months)
₹5Cr+
Total Ad Spend Managed
Industry Playbooks

Industry-Specific PPC Strategies

IndustryRecommended Strategy
E-CommerceGoogle Shopping + Dynamic Remarketing + Meta Catalogue Ads
Real EstateSearch Ads with location targeting + Meta Lead Gen Forms
Healthcare & ClinicsSearch Ads for high-intent terms + Google Maps Ads + Call extensions
Education & EdTechYouTube Ads + Search Ads + Meta Ads targeting students & parents
Legal & Financial ServicesSearch Ads with call tracking + Display remarketing
B2B / SaaSLinkedIn Ads + Google Search for branded & competitor terms
Local Services Delhi-NCRLocal Search Ads + Google Maps + call-only campaigns
Travel & HospitalitySearch Ads + Display + YouTube + Meta retargeting sequences
Pricing

Google Ads & PPC Packages

All packages include campaign setup, ad copy writing, weekly optimisation, conversion tracking, and monthly reporting. Management fee is separate from your advertising budget paid directly to Google or Meta.

1 platform, up to ₹50,000 ad spend

Starter

From ₹12,000/mo

Management fee — ad budget billed separately

Get Started
Multi-platform, unlimited ad spend managed

Scale

From ₹40,000/mo

Management fee — ad budget billed separately

Get Started
FAQs

Google Ads & PPC — Frequently Asked Questions

Effective minimum budgets depend heavily on your industry's average cost-per-click rates. For local service businesses in Delhi, a starting ad budget of ₹20,000–30,000 per month is typically the minimum to generate meaningful data and leads. Highly competitive industries like real estate, legal services, and education may require ₹50,000–1,00,000+ per month to compete effectively. We provide a realistic budget recommendation specific to your keywords and market before you commit.
Unlike SEO, Google Ads can generate traffic, leads, and sales within 24–48 hours of campaign launch. However, the first 2–4 weeks is a critical learning and optimisation phase where we refine bidding strategies, audience targeting, and ad copy based on real performance data. Campaigns typically reach peak efficiency by months 2–3.
ROAS benchmarks vary significantly by industry and business model. E-commerce businesses typically target 3x–5x ROAS. Lead generation campaigns are better measured by cost per qualified lead rather than ROAS. We establish realistic, industry-benchmarked performance targets for your specific goals at the start of every engagement.
Yes. We manage paid advertising campaigns across Google (Search, Display, Shopping, YouTube), Meta (Facebook and Instagram), and LinkedIn. Many clients run multi-platform strategies combining Google Search Ads for high-intent demand capture with Meta Ads for broader awareness and retargeting.
Your ad account belongs to you entirely. We always set up campaigns inside your own Google Ads or Meta Ads account — never in an agency account. If you ever decide to move on, you keep full access to your account, all campaign history, conversion data, and audience lists. There is no lock-in and no data loss.
Absolutely. Many clients come to us with underperforming existing campaigns. We start with a comprehensive account audit identifying wasted spend, poor-performing keywords, low Quality Scores, missing extensions, and conversion tracking issues — then systematically fix every problem. Most clients see a 30–50% improvement in cost per lead within the first 60 days.

Ready for Ads That Actually Convert?

Get a free, no-obligation PPC audit of your current campaigns — or a custom strategy if you're starting fresh.