Branding & Graphic Design

Build a Brand That People Remember and Trust

Your brand is far more than your logo. It's the complete visual and emotional impression your business makes on every customer, at every touchpoint, in every interaction.

Strong, consistent branding builds immediate trust, allows you to command premium pricing, and creates the kind of instant recognition that makes customers choose you over competitors before they even compare your offerings. Digital Sun Technologies' branding and graphic design services combine strategic brand thinking with exceptional visual craft.

Identity + Design: Two Services, One Unified Creative Team. Our brand strategists and graphic designers work in close collaboration — ensuring every visual asset we produce is not just beautiful, but strategically aligned to your brand identity, your audience, and your business goals.
Branding Services

Building Your Brand Foundation

1. Logo Design & Brand Mark Creation

Your logo is the cornerstone of your entire brand identity — the mark that customers will associate with your business across every interaction for years to come. We create distinctive, versatile, and timeless logos that capture your brand's personality and look exceptional at every scale.

  • In-depth brand discovery consultation — personality, values, audience, positioning
  • 3 unique, original logo concept directions presented for review
  • Unlimited revisions across all presented concepts until you are 100% satisfied
  • Full logo file delivery — SVG, AI, EPS, PNG, JPG, PDF in all required sizes
  • Colour variations — full colour, black, white, reversed, and monochrome
  • Favicon creation for website browser tab
  • Logo usage guidelines document included

2. Complete Brand Identity System

Beyond the logo, we design the complete visual language of your brand — every colour, typeface, graphic element, pattern, and photography style that appears across all your marketing materials and customer touchpoints.

  • Primary and secondary colour palette with HEX, RGB, CMYK, and Pantone codes
  • Typography system — primary and secondary typefaces with sizing and usage hierarchy
  • Brand graphic elements — patterns, textures, icons, and illustration style
  • Photography and imagery style direction with curated mood board
  • Visual brand standards and usage guidelines document
  • Application mock-ups showing the brand identity in real-world use

3. Brand Guidelines Document (Brand Bible)

A comprehensive brand guidelines document ensures your brand looks consistent and professional across every application — whether materials are created in-house, by an external agency, a printer, or a freelancer anywhere in the world.

  • Logo usage rules, minimum sizes, and protected clear space requirements
  • Correct and incorrect usage examples with do's and don'ts
  • Full colour system documentation with all colour codes
  • Typography usage — sizes, weights, and hierarchy for digital and print
  • Application examples — website, social media, print, signage, merchandise

4. Brand Naming & Brand Strategy

Starting from scratch or repositioning your existing brand? We help you define your brand positioning, personality, tone of voice, and key messaging — the strategic foundation that makes all visual design decisions meaningful and consistent.

  • Brand positioning workshop and competitor landscape analysis
  • Brand personality definition — values, voice, character, and archetype
  • Core messaging framework — tagline, brand promise, elevator pitch
  • Target audience persona development
Design Services

Bringing Your Brand to Life

5. Social Media Creative Design

Custom-designed social media graphics, carousels, Story templates, Reels cover images, and branded content kits for Instagram, Facebook, LinkedIn, and YouTube — consistent, scroll-stopping, and fully aligned with your brand identity.

  • Monthly social media creative packages — static posts, carousels, Stories
  • Platform-specific sizing and format optimisation (Instagram, Facebook, LinkedIn, YouTube)
  • Branded content templates for in-house team use
  • Reel and YouTube Shorts cover image and thumbnail design
  • Campaign-specific creative sets for product launches and promotions

6. Marketing Collateral Design

Professional, on-brand design for every piece of print and digital marketing material your business needs to present itself confidently — to customers, investors, partners, and the media.

  • Business cards, letterheads, envelopes, and corporate stationery
  • Company profile / capability statement design
  • Brochures, product catalogues, and sales leave-behinds
  • Flyers, posters, and promotional materials
  • Email newsletter template design (HTML or Canva)

7. Banner & Outdoor Advertising Design

Eye-catching designs for digital and physical advertising — roll-up banners, pop-up display stands, hoardings, bus shelter ads, metro station ads, and vehicle wraps that command attention and communicate your brand message in seconds.

  • Roll-up banners and exhibition display stand design
  • Outdoor hoarding and billboard design (print-ready files)
  • Vehicle wrap and fleet graphics design
  • Metro, mall, and airport advertising creative

8. Infographic Design

Transform complex data, research findings, statistics, or step-by-step processes into visually engaging, easy-to-understand infographics — highly shareable on social media and powerful for earning backlinks that improve your domain authority and SEO rankings.

9. Pitch Deck & Presentation Design

Investor pitches, client proposals, sales presentations, and business reviews — designed to impress, communicate with clarity, and win. We transform your raw content into visually compelling, narrative-driven presentations.

  • Custom slide deck design aligned to your brand identity
  • Infographic slides for data visualisation
  • PowerPoint and Google Slides delivery
  • Presentation template creation for ongoing team use

10. Packaging & Label Design

Product packaging and label design that stands out on retail shelves and e-commerce product images — combining visual appeal, brand consistency, regulatory compliance, and consumer psychology to drive purchase decisions at the point of sale.

Our Process

Our Branding & Design Process

01

Discovery & Research

Brand discovery consultation. Competitor visual analysis. Target audience research. Mood board creation and visual direction alignment with you.

02

Concept Development

Multiple design directions developed based on discovery findings. Initial concepts presented with rationale for each direction.

03

Design Refinement

Your preferred concept refined through collaborative feedback rounds. Typography, colour, spacing, and proportion all perfected.

04

Finalisation

Final design locked. All artwork prepared for print and digital. Files exported in all required formats and colour profiles.

05

Brand Guidelines

Brand guidelines document produced. All assets and files packaged and handed over with a full usage walkthrough.

Pricing

Branding & Graphic Design Packages

3 concepts, unlimited revisions

Logo Only

From ₹8,000

Includes full file pack

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Complete identity + collateral + social kit

Full Brand Pack

From ₹60,000

End-to-end brand launch package

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Design ServiceDeliverablesStarting Price
Logo Design3 concepts, revisions, full file pack₹8,000
Brand Identity SystemLogo + colours + fonts + guidelines₹35,000
Social Media Creative Pack20 custom graphics per month₹12,000/month
Brochure Design (Bi-fold)Print-ready PDF + digital version₹6,000
Brochure Design (Tri-fold)Print-ready PDF + digital version₹8,000
Business Card DesignFront + back, print-ready₹2,000
Pitch Deck / PresentationUp to 20 slides, custom design₹12,000
Infographic DesignSingle-page, fully custom₹5,000
Roll-Up Banner DesignPrint-ready, 85cm x 200cm₹3,000
Company Profile Design8–12 pages, print + digital₹15,000

All design projects include discovery consultation, multiple concepts, revision rounds, and delivery in print-ready and digital formats. Source files (AI, PSD, Figma) included at no extra charge.

FAQs

Branding & Graphic Design — Frequently Asked Questions

A logo is a single visual mark that represents your business — a name, symbol, or combination of both. A brand identity is the complete visual system built around that logo — the colour palette, typography, graphic elements, imagery style, and usage guidelines that ensure your brand looks consistent and professional across every touchpoint. We recommend investing in a complete brand identity rather than just a logo, as consistency is what builds recognition and trust.
A logo design project typically takes 1–2 weeks from discovery to final delivery. A complete brand identity package takes 2–4 weeks. A full brand identity with collateral design (business cards, brochure, social media kit) takes 3–5 weeks. Timelines depend on the scope of work and the speed of feedback at each review stage.
Yes — completely and without restriction. Upon final payment, full copyright ownership of all brand design assets transfers to you. We provide all source files (AI, PSD, Figma) with no licence fees, no usage restrictions, and no ongoing payments. Your brand is yours, forever.
Yes. Brand evolution — refreshing or modernising an existing identity while retaining its core recognition — is a specific service we offer. We analyse what is working in your current brand, what needs updating, and create an evolved identity that feels fresh and contemporary while maintaining the equity built in your existing brand assets.
Yes. As part of our social media and marketing collateral design packages, we can create branded Canva templates that your in-house team can easily edit and update without design software skills. This gives you brand-consistent flexibility for day-to-day social media and marketing needs.

Ready for a Brand People Remember?

Book a free brand discovery call and let's talk about your vision.